Management Information System for the SMEs Product: Observation on the Impact of E-Marketing on Customer Trust during the Pandemic

Gao Longgang; Chee Wei Ming

doi:10.56982/dream.v2i10.160

Authors

Gao Longgang City University Malaysia
Chee Wei Ming City University Malaysia

DOI:

https://doi.org/10.56982/dream.v2i10.160

Keywords:

information quality, service quality, consumer satisfaction, company reputation, safety

Abstract

The purpose of this research is to identify the impact of E-Marketing of household Products on consumer trust during the pandemic. Many businesses have been affected in many ways and most of them from the sales performance. However, they turn the business to online platform for the business survival. Hence, this research will investigate the impact of E-Marketing on consumer trust.

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