The Influence of Online Shopping Adoption Determinants on Customer Satisfaction in China: A Technology Acceptance Model (TAM) Approach


  • Ye Zihan City University Malaysia
  • Chee Wei Ming City University Malaysia



Online shopping, Customer satisfaction, Security, Information availability, Shipping, Quality, Pricing, Time


The rapid expansion of technologies leads to new ways of business being conducted. E-commerce is the platform used by the business organization to selling their products to customers. Today, we can see the increasing readiness to shop online. This research study the factors that lead to the consumers’ satisfaction to shop online. Online shopping applications raise issues such as breach of information, late delivery, poor good quality, inefficient logistics services, and unfair return policy due to poor e-commerce conduct. The significance of this study is to increase the quality of e-commerce delivered by the business organization especially the Small Medium Enterprise (SMEs) to increase the customers’ satisfaction. According to this research study, the factors that influence the customers’ satisfaction to shop online are security, information availability, shipping, quality, pricing, and time. The data collected through the development of questionnaires distributed using Google Forms. The results gathered will be analysed by using the Statistical Package for Social Sciences (SPSS 26.0) and SmartPLS. 


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How to Cite

Zihan, Y., & M, C. W. (2023). The Influence of Online Shopping Adoption Determinants on Customer Satisfaction in China: A Technology Acceptance Model (TAM) Approach. Journal of Digitainability, Realism & Mastery (DREAM), 2(10), 43–50.