Studying Individual Understanding of Organizational Culture and Service-Oriented Strategy towards a Business Services Firm

Chen Zhongcao

doi:10.56982/dream.v1i04.33

Authors

Chen Zhongcao City University, Malaysia

DOI:

https://doi.org/10.56982/dream.v1i04.33

Keywords:

business services, organizational strategy, knowledge

Abstract

The underlying beliefs, assumptions, values, and methods of interacting that contribute to an organization's unique social and psychological environment are referred to as organizational culture. In this study, the understanding of organizational culture in service-oriented strategy towards business services is questioned. The study also conducted empirical research on the revitalization of service orientation in a business model which is related to Peter Drucker, the theory of the business. The study was measured quantitatively using Jot Form distributed through social media – WeChat, Weibo, QQ and Douyin applications where around 200 respondents participated in this study. The service-oriented strategy had a significantly positive and direct influence on business services, while the higher service-oriented strategy had an additional influence on organizational readiness and respondents’ knowledge sharing. Researchers have achieved the desired objective where they can conclude that most individuals agreed that the organizational readiness and knowledge sharing fully mediates them.

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