Effect Covid-19 Pandemic Outbreak Towards Customer Satisfaction on Online Shopping
Keywords:security, information availability, shipping, quality, pricing, time, customer satisfaction, online shopping, technological acceptance model, expectancy disconfirmation theory
This paper concerned about the factors that will increase the customer satisfaction on online shopping during pandemic Covid-19. From the previous study, it shown that online shopping is one of convenience way which it has be emerging the trend among consumer nowadays. There are 241 respondents involve in this research to test the relationship between the seven variable which is security, information availability, shipping, quality, pricing, and time towards customer satisfaction on online shopping. The SmartPLS and SPSS are used to analyzing the data of the respondent. Hopefully, some information in this paper will assist the future research that will diversify more factors that may give impact on customer satisfaction.
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