Integrating AI into Multimodal Automotive Design: A Conceptual Framework for User Experience Evaluation and Market Application

2026-01-17T01:01:58+08:00

The rapid evolution of artificial intelligence (AI) and multimodal interaction technologies is reshaping automotive design, demanding new frameworks that prioritize user experience (UX) and market applicability. This conceptual study proposes an integrative framework that combines AI-driven personalization, multimodal interface design (e.g., voice, gesture, and touch), and real-time UX evaluation mechanisms. Drawing upon human-centered design principles and theories of user acceptance, the framework addresses current gaps in adaptive, intelligent vehicle interface systems. It further outlines strategic pathways for deployment in diverse market environments through an evaluation model that accounts for technological scalability, cultural preferences, and demographic diversity. The study concludes by identifying key directions for future research, particularly emphasizing cross-cultural UX testing across various vehicle types and user groups. The proposed framework contributes to both academic discourse and industry practice, offering a foundation for the next generation of intelligent, user-centric automotive systems.

Administrative Determinants of International Student Attraction in Malaysian Universities

2026-02-07T17:24:53+08:00

The globalisation of higher education has intensified competition among host countries and universities to attract international students, particularly within emerging education hubs such as Malaysia. While prior studies have predominantly emphasised academic reputation, cost, and cultural factors, the role of administrative determinants in shaping international student attraction remains conceptually underdeveloped. Addressing this gap, this paper develops a comprehensive conceptual framework that synthesises key administrative determinants influencing international students’ enrolment decisions in Malaysian universities. Drawing upon Push–Pull Theory, Institutional Theory, and Service Quality perspectives, the study identifies critical administrative dimensions, including admission and application processes, visa and immigration facilitation, administrative communication and responsiveness, international student support services, and the digitalisation of administrative systems. The paper argues that administrative efficiency and service quality function as strategic pull factors by reducing uncertainty, enhancing institutional trust, and improving the overall student experience throughout the pre-arrival and enrolment journey. By contextualising these determinants within Malaysia’s higher-education internationalisation agenda, this study highlights the strategic alignment between institutional administrative capabilities and national policy objectives. Conceptually, the paper contributes to the international education literature by repositioning administrative functions from peripheral operational roles to core strategic assets that enhance institutional competitiveness. Practically, it offers insights for university administrators and policymakers to strengthen administrative excellence as a sustainable competitive advantage in attracting international students. The paper concludes by outlining directions for future empirical research to validate the proposed framework across institutional and cross-country contexts.

Journal of Digitainability, Realism & Mastery (DREAM)

Integrating AI into Multimodal Automotive Design: A Conceptual Framework for User Experience Evaluation and Market Application

Administrative Determinants of International Student Attraction in Malaysian Universities