https://dreamjournal.my/index.php/DREAM <p><strong>Journal of Digitainability, Realism &amp; Mastery (DREAM</strong><span style="font-weight: 400;"><strong>) </strong>with e-ISSN: 2948-4383 is a multidisciplinary peer-reviewed journal devoted to Management Science and Social Sciences fields. The journal is wholly owned by <a href="https://fayrel.com/" target="_blank" rel="noopener">Fayrel Management Services</a> (IP0570933-M). The journal publishes and circulates high-quality academic articles and industry reports every month that promote the better understanding of the Business Administration, Management of Technology and Innovation, Tourism Management, e-Society, Education Management, Marketing, Human Resource Management, Economic &amp; Financial Perspectives, Behavioral Sciences, Humanities &amp; Arts, Transportation, Sociology etc. </span></p> <p><strong>DREAM</strong><span style="font-weight: 400;"> Journal welcomes the following types of author contribution i.e., Theoretical Articles, Conceptual Articles, Empirical Articles, Systematic Literature Reviews, Perspectives, Research Notes, Book Reviews, and White Paper (Industry). </span></p> <p><strong>DREAM </strong><span style="font-weight: 400;">journal offers fully open access publication that means all papers are Freely available to readers. Authors are required to pay the Article Processing Charges (APC) upon acceptance of paper after a peer-reviewed process. </span></p> <p><strong>DREAM </strong><span style="font-weight: 400;">journal articles are currently indexed in <strong>CrossRef </strong>and <strong>Google Scholar</strong>and shortly will be archived/indexed in MyCITE, and DOAJ (Directory of Open Access Journal). All published articles will be assigned a Digital Object Identifier (DOI) for citation, indexing and higher visibility.</span></p> <p><span style="font-weight: 400;">The Thematic areas of journal are listed below:</span></p> <ul> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Digital Transformation</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Eco-Tourism</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Sustainability</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Management Science &amp; Informatics</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Social Well-Being</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Social Capital</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Smart Cities</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Big Data Analytics</span></li> </ul> <p><strong>DREAM</strong> publishes peer-reviewed, original research and review articles in an open access format. Accepted articles span the full extent of the technology management, social and behavioral sciences and the humanities.</p> <p><strong>DREAM</strong> aims to be the most important technology management journal. The journal evaluates the research methods of each article for validity and accepts articles solely on the basis of the research. Likewise, by not restricting papers to a narrow discipline, <strong>DREAM</strong> facilitates the discovery of the connections between papers, whether within or between disciplines.</p> <p><strong>DREAM</strong> offers authors a continuous-publication format and global distribution for their research. All articles are professionally copyedited and typeset to ensure quality.</p> <p> </p> Fayrel Management Services (IP0570933-M), Kuala Lumpur, Malaysia en-US Journal of Digitainability, Realism & Mastery (DREAM) 2948-4383 https://dreamjournal.my/index.php/DREAM/article/view/319 <p>&nbsp;</p> <p>In today’s globalized economy, effective cross-cultural management has become a critical factor for success in international business. This conceptual paper explores the challenges that organizations face when managing across cultures, including communication barriers, leadership differences, negotiation complexities, and ethical dilemmas. Drawing on established theoretical frameworks such as Hofstede’s cultural dimensions, Trompenaars’ model, and the GLOBE study, the paper highlights the importance of cultural intelligence, inclusive leadership, and intercultural training as key strategies for overcoming these challenges. The contribution of this study lies in integrating theoretical perspectives with practical strategies, offering insights that benefit both scholars and practitioners in international business. The paper concludes by proposing a conceptual framework that links cross-cultural challenges and strategies to organizational performance, while calling for future empirical testing to validate and refine the framework in diverse global contexts.</p> Liu Xing Sheng Copyright (c) 2025 Liu Xing Sheng, https://creativecommons.org/licenses/by-nc/4.0 2025-10-26 2025-10-26 4 10 1 11 10.56982/dream.v4i10.319