https://dreamjournal.my/index.php/DREAM <p><strong>Journal of Digitainability, Realism &amp; Mastery (DREAM</strong><span style="font-weight: 400;"><strong>) </strong>with e-ISSN: 2948-4383 is a multidisciplinary peer-reviewed journal devoted to Management Science and Social Sciences fields. The journal is wholly owned by <a href="https://fayrel.com/" target="_blank" rel="noopener">Fayrel Management Services</a> (IP0570933-M). The journal publishes and circulates high-quality academic articles and industry reports every month that promote the better understanding of the Business Administration, Management of Technology and Innovation, Tourism Management, e-Society, Education Management, Marketing, Human Resource Management, Economic &amp; Financial Perspectives, Behavioral Sciences, Humanities &amp; Arts, Transportation, Sociology etc. </span></p> <p><strong>DREAM</strong><span style="font-weight: 400;"> Journal welcomes the following types of author contribution i.e., Theoretical Articles, Conceptual Articles, Empirical Articles, Systematic Literature Reviews, Perspectives, Research Notes, Book Reviews, and White Paper (Industry). </span></p> <p><strong>DREAM </strong><span style="font-weight: 400;">journal offers fully open access publication that means all papers are Freely available to readers. Authors are required to pay the Article Processing Charges (APC) upon acceptance of paper after a peer-reviewed process. </span></p> <p><strong>DREAM </strong><span style="font-weight: 400;">journal articles are currently indexed in <strong>CrossRef </strong>and <strong>Google Scholar</strong>and shortly will be archived/indexed in MyCITE, and DOAJ (Directory of Open Access Journal). All published articles will be assigned a Digital Object Identifier (DOI) for citation, indexing and higher visibility.</span></p> <p><span style="font-weight: 400;">The Thematic areas of journal are listed below:</span></p> <ul> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Digital Transformation</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Eco-Tourism</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Sustainability</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Management Science &amp; Informatics</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Social Well-Being</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Social Capital</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Smart Cities</span></li> <li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Big Data Analytics</span></li> </ul> <p><strong>DREAM</strong> publishes peer-reviewed, original research and review articles in an open access format. Accepted articles span the full extent of the technology management, social and behavioral sciences and the humanities.</p> <p><strong>DREAM</strong> aims to be the most important technology management journal. The journal evaluates the research methods of each article for validity and accepts articles solely on the basis of the research. Likewise, by not restricting papers to a narrow discipline, <strong>DREAM</strong> facilitates the discovery of the connections between papers, whether within or between disciplines.</p> <p><strong>DREAM</strong> offers authors a continuous-publication format and global distribution for their research. All articles are professionally copyedited and typeset to ensure quality.</p> <p> </p> Fayrel Management Services (IP0570933-M), Kuala Lumpur, Malaysia en-US Journal of Digitainability, Realism & Mastery (DREAM) 2948-4383 https://dreamjournal.my/index.php/DREAM/article/view/324 <p>The rapid evolution of artificial intelligence (AI) and multimodal interaction technologies is reshaping automotive design, demanding new frameworks that prioritize user experience (UX) and market applicability. This conceptual study proposes an integrative framework that combines AI-driven personalization, multimodal interface design (e.g., voice, gesture, and touch), and real-time UX evaluation mechanisms. Drawing upon human-centered design principles and theories of user acceptance, the framework addresses current gaps in adaptive, intelligent vehicle interface systems. It further outlines strategic pathways for deployment in diverse market environments through an evaluation model that accounts for technological scalability, cultural preferences, and demographic diversity. The study concludes by identifying key directions for future research, particularly emphasizing cross-cultural UX testing across various vehicle types and user groups. The proposed framework contributes to both academic discourse and industry practice, offering a foundation for the next generation of intelligent, user-centric automotive systems.</p> Mu Liyuan Sharfika Raine Shi Zhehan Copyright (c) 2026 Mu Liyuan, Sharfika Raine, Shi Zhehan https://creativecommons.org/licenses/by-nc/4.0 2026-01-17 2026-01-17 5 01 1 15 10.56982/dream.v5i01.324