Artificial Intelligence and Network Marketing: A New Era for Chinese E-Commerce

Xin Zhiwei

doi:10.56982/dream.v2i04.100

Authors

Xin Zhiwei City University Malaysia

DOI:

https://doi.org/10.56982/dream.v2i04.100

Keywords:

artificial intelligence, network marketing, E-commerce, consumer engagement

Abstract

This conceptual paper aims to explore the intersection of artificial intelligence (AI) and network marketing within the context of Chinese e-commerce. As AI becomes increasingly prevalent in e-commerce, its impact on network marketing strategies and outcomes requires academic attention. The paper outlines a theoretical framework for understanding this dynamic and suggests directions for future research.

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