Beyond the Great Wall: Exploring Strategies for Enhancing City Tourism in Contemporary China

Wang Haoran

doi:10.56982/dream.v2i05.108

Authors

Wang Haoran City University Malaysia

DOI:

https://doi.org/10.56982/dream.v2i05.108

Keywords:

city tourism, divers cultural, historical, economic growth

Abstract

This paper introduces an innovative conceptual model that aims to bolster city tourism in modern China. We examine the unique challenges and opportunities inherent in the Chinese urban tourism landscape, including the diverse cultural, historical, and geographical dimensions of China's cities. Through a detailed analysis of various case studies, we propose an integrated approach that balances the preservation of cultural heritage with the pressures of urbanization and globalization. The paper also explores how the adoption of sustainable and tech-driven strategies can drive the transformation of city tourism, fostering economic growth while enhancing visitor experience. This paper's primary contribution is a roadmap for decision-makers, urban planners, and tourism stakeholders to navigate the complex dynamics of city tourism in China, ultimately contributing to more sustainable, resilient, and culturally rich urban destinations.

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