Enhancing Performance in E-Agribusiness through the Adoption of E-Business: A Conceptual Framework for Beijing, China

Xie Genhua

doi:10.56982/dream.v2i05.126

Authors

Xie Genhua City University Malaysia

DOI:

https://doi.org/10.56982/dream.v2i05.126

Keywords:

E-Business Adoption, E-Agribusiness Performance, Information Transparency, Marketing Capabilities

Abstract

This conceptual paper explores the impact of E-Business adoption on the performance of E-Agribusiness in Beijing, China. The study conducts a literature review to identify key insights and constructs a conceptual framework to illustrate the relationships between E-Business adoption and performance in the agricultural sector. The findings highlight that E-Business adoption positively influences market access, supply chain efficiency, and customer satisfaction in agribusiness. The proposed framework identifies key variables such as market access, supply chain integration, information transparency, and marketing capabilities, providing a comprehensive understanding of the mechanisms through which E-Business adoption enhances E-Agribusiness performance. The implications of the framework for E-Agribusiness in Beijing are discussed, along with recommendations for stakeholders in the agricultural sector. Additionally, possible areas for future research in the domain of E-Business adoption and performance in E-Agribusiness are suggested. Overall, this paper underscores the importance of E-Business adoption for improving performance in the agricultural sector and offers a valuable conceptual framework for enhancing E-Agribusiness in Beijing.

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