Factors Affecting Online Shopping during the COVID-19 Pandemic: Case Study in China

Abstract

The pandemic caused by the deadly Covid 19 has affected every country all around the world. As a result, it has had an impact on online consumer service especially in China. To understand the factors influencing Chinese consumers' online shopping behavior during the coronavirus disease pandemic, this study conceptualizes to examine the impact of product, price, time saving, payment, security, administrative, and psychological factors on consumers' internet shopping behavior. This study would contribute to divulge that during the coronavirus disease (COVID-19) pandemic in China, all factors would have an optimistic connection with consumers' online shopping activity.