Factors affecting Tourism Behavior of Rural Tourism in China

Abstract

Many tourism studies have shown that travelers and tourism industry participants are the most important contributors to the image of a location in the tourism business. Considering the potential to find possible links between motivation, rural tourism destination image and tourist satisfaction. The main objective of this paper is to review the literature on the variable that affects tourist behavior based on (motivation, image and satisfaction) that can improve the developments especially in rural tourism in China and to find the most influence variables.