An Empirical Study on the Business Continuity Management of Tourist Village and SMEs: A Case of Petak Gianyar Village Bali, Indonesia

Abstract

This research aims to develop the right marketing strategy to develop Small and Medium Enterprises (SMEs) in Petak
village, and to determine the synergy model of SMEs and tourist villages in improving the welfare of the community in Petak
Gianyar Bali village. To find the strengths, weaknesses, opportunities and threats they face SMEs’s profile needs to be identified
and analyzed. This study uses primary and secondary data. Primary data is obtained from field surveys, while secondary data
is obtained from various publication sources. The analytical method used is a descriptive approach. In relation to the various
strategies to solve SME’s problems. Stakeholders also play important roles on development of SMEs. Support is expected to
come from business associations, universities, and related agencies in Gianyar Regency. Government policies are also needed
to encourage the development of SMEs. The development of SMEs is expected to be able to support tourism, especially in plot
villages which are tourism villages. With the synergy between MSMEs and tourist villages, it is able to improve the welfare of
the community. The strategies that need be developed are aggressive strategies and diversification strategies and defensive
strategies.