The Influence of Price and Promotion to Trust and Purchasing  Decision: A Case Study at Aportil IP, Timor-Leste

Ambrosio M.B. Amaral; Luh Komang Candra Dewi; Lucio Ximenes

doi:10.56982/journalo.v1i03.27

Authors

Ambrosio M.B. Amaral Institute of Business (IOB), Timor-Leste
Luh Komang Candra Dewi Universitas Triatma Mulya, Indonesia
Lucio Ximenes Institute of Business (IOB), Timor-Leste

DOI:

https://doi.org/10.56982/journalo.v1i03.27

Keywords:

price, promotion, trust, purchasing decision

Abstract

This study aims to analyses the influence of price and promotion to trust and purchasing decision, a case study at Aportil
IP, Timor-Leste. The study sample utilizes “Purposive Sampling” which aims to collect sample from selective people that fulfil
the criteria. Researcher distributed questioner to service users of Berlin Nakroman ferry cruise voyage. The result reveals that
1) Price influences positively and significantly to the trust in APortil IP, Dili Timor-Leste will not be accepted or rejected. 2)
Promotion positively and significantly influences to the trust at Aportil IP, Dili Timor-Leste can be accepted. 3) The price
positively and significantly influence to purchasing decision in APORTIL IP, Dili Timor-Leste can be accepted. 4) Promotion
influences positively and significantly to purchasing decision in APORTIL IP, Dili Timor-Leste cannot be accepted or refused.
5) Trust influences positively and significantly purchasing decision at APORTIL IP, Dili Timor-Leste cannot be accepted or
rejected. 6) Price influences positively and significantly through trust in APORTIL IP, Dili Timor-Leste cannot be accepted nor
rejected. 7) Promotion impacts positively and significantly influences to purchasing decision through trust at APORTIL IP, Dili
Timor-Leste cannot be accepted or rejected.