Adoption of Artificial Intelligence in Business Management: Opportunities and Challenges

Wang Xu

doi:10.56982/dream.v4i09.317

Authors

Wang Xu City University, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.56982/dream.v4i09.317

Keywords:

Artificial Intelligence, Business Management, TOE, RBV

Abstract

This paper examines the adoption of artificial intelligence (AI) in business management by exploring its opportunities and challenges. AI has emerged as a transformative force that enhances decision-making, streamlines operations, fosters innovation, and strengthens organizational competitiveness. However, its adoption is also constrained by significant barriers, including technical integration issues, organizational resistance, skills shortages, ethical concerns, and economic limitations. By synthesizing existing theoretical frameworks such as the Technology–Organization–Environment model and the Resource-Based View, this paper develops a conceptual understanding of how AI adoption can be effectively managed to maximize benefits while mitigating risks. The study contributes to the literature by bridging the gap between technological potential and organizational readiness and provides practical implications for managers, policymakers, and future researchers in designing strategies for responsible AI integration.

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