Cross Cultural Management Practices in International Business: Challenges and Strategies

Liu Xing Sheng

doi:10.56982/dream.v4i10.319

Authors

Liu Xing Sheng, City University, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.56982/dream.v4i10.319

Keywords:

Cross-Cultural Management, International Business, Cultural Intelligence, Global Strategy, Intercultural Communication

Abstract

In today’s globalized economy, effective cross-cultural management has become a critical factor for success in international business. This conceptual paper explores the challenges that organizations face when managing across cultures, including communication barriers, leadership differences, negotiation complexities, and ethical dilemmas. Drawing on established theoretical frameworks such as Hofstede’s cultural dimensions, Trompenaars’ model, and the GLOBE study, the paper highlights the importance of cultural intelligence, inclusive leadership, and intercultural training as key strategies for overcoming these challenges. The contribution of this study lies in integrating theoretical perspectives with practical strategies, offering insights that benefit both scholars and practitioners in international business. The paper concludes by proposing a conceptual framework that links cross-cultural challenges and strategies to organizational performance, while calling for future empirical testing to validate and refine the framework in diverse global contexts.

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