An Empirical Study on the Tourist Satisfaction
DOI:
https://doi.org/10.56982/dream.v1i07.66Keywords:
tourist attraction, tourist facilities, transportation, safety and road convenience, rural tourismAbstract
The main purpose of this study is to understand of customer satisfaction on tourist attraction, tourist facilities, transportation, safety and road convenience in Malaysia rural tourism. The questionnaire method was selected because the instrument of this study using Likert Scale. Question data questionnaires were analyzed using Statistical Packages for Social Sciences software (SPSS) version 20. The findings showed that tourist attraction, tourist facilities, transportation, safety and road convenience enhance satisfaction in Malaysia rural tourism. It was also revealed that satisfaction partially mediates the relationship between service quality and trust. In future more research needs to be carried out to explore the role of satisfaction in Malaysia rural tourism industry. It is important to do the study utilizing experimental design by planning of this study is formed descriptive by employing a quantitative approach. The findings imply that the relationship between satisfaction and profitability may reside in satisfaction’s influence on tourist attraction, tourist facilities, transportation, safety and road convenience play a crucial function within the Malaysia rural tourism industry.
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