Vol. 4 No. 06 (2025): DREAM-ISSUE 06, JUNE 2025

Articles

• Entrepreneurial Marketing and Digital Commerce Integration: A Conceptual Perspective from the Chinese Context

  Han Keke , Wei Ming

  20-37

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• Reconceptualizing Entrepreneurial Marketing in the Age of Digital Commerce: The Case of China

  Han Keke, Chee Wei Ming

  1-19

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