The Influence of Service Quality, and Product Quality on the Decision to Purchase Gota Water in Dili

Authors

  • Valeiro LDR Madeira Institute of Business (IOB), Timor-Leste
  • Luh Komang Candra Dewi Faculty of Economics, Triatma Mulya University (UNTRIM), Bali, Indonesia
  • Lucio Ximenes Institute of Business (IOB), Timor-Leste

DOI:

https://doi.org/10.56982/dream.v2i12.189

Keywords:

service quality, product quality, purchasing decisions

Abstract

This research aims to analyze the influence of service quality and product quality on purchasing decisions for Gota Dili drinking water. The population in this study were para countless customers of Gota Drinking Water products. The number of samples in this study was 80 respondents using sampling techniquespurposive sampling. Technique data collection using observation, questionnaires, documentation and literature study. Technique Data analysis in this research used SPSS. The research results show that quality service has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and service quality and Product quality simultaneously influences purchasing decisions for Gota drinking water.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Armstrong, Gary and Philip, Kotler. 2012Marketing Basics. Volume I, Translation

Alexander Sindoro and Benjamin Molan. Jakarta: Prenhalindo Publishers.

Firdian, Endy et al. (2012). Application of Servqual and Six Sigma Methods in Analyzing

PT. Service Quality. PLN (Persero) Network Service Unit (UPJ) Dinoyo Malang.

Journal of Science and Engineering Volume 13 Number 3.

Garvin, DA and Lovelock. 2004. Marketing Strategy. Yogyakarta: Andi

Kotler, Philip, 2012, Marketing Management, 13th edition, Volume 1 and 3rd Printing, Jakarta:

Rajawali Press.

Musnaini, et al. 2021. Marketing Management. Solok: Independent Intellectual Person.

Sugiyono, (2017). Quantitative, Qualitative, and R&D Research Methods. Bandung: CV.

Alphabet.

Tjiptono, Fandy and Gregoriu Candra, 2005, Service, Quality and Satisfaction, Yogyakarta; Andi Offset.

Tjiptono, Fandy, 2012, Services Marketing, Bayumedia Publishing, Malan

Downloads

Published

2023-12-05

How to Cite

Madeira, V. L., Dewi, L. K. C., & Ximenes, L. (2023). The Influence of Service Quality, and Product Quality on the Decision to Purchase Gota Water in Dili. Journal of Digitainability, Realism & Mastery (DREAM), 2(12), 463–474. https://doi.org/10.56982/dream.v2i12.189

Issue

Vol. 2 No. 12 (2023): Dream - 1st Institute of Business (IoB) Postgraduate Conference, Timor-Leste

Section

Articles

License

Copyright (c) 2023 Valeiro LDR Madeira, Luh Komang Candra Dewi, Lucio Ximenes

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC