The Influence of Service Quality, and Product Quality on the Decision to Purchase Gota Water in Dili

Authors

  • Valeiro LDR Madeira Institute of Business (IOB), Timor-Leste
  • Luh Komang Candra Dewi Faculty of Economics, Triatma Mulya University (UNTRIM), Bali, Indonesia
  • Lucio Ximenes Institute of Business (IOB), Timor-Leste

DOI:

https://doi.org/10.56982/dream.v2i12.189

Keywords:

service quality, product quality, purchasing decisions

Abstract

This research aims to analyze the influence of service quality and product quality on purchasing decisions for Gota Dili drinking water. The population in this study were para countless customers of Gota Drinking Water products. The number of samples in this study was 80 respondents using sampling techniquespurposive sampling. Technique data collection using observation, questionnaires, documentation and literature study. Technique Data analysis in this research used SPSS. The research results show that quality service has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and service quality and Product quality simultaneously influences purchasing decisions for Gota drinking water.

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Published

2023-12-05

How to Cite

Madeira, V. L., Dewi, L. K. C., & Ximenes, L. (2023). The Influence of Service Quality, and Product Quality on the Decision to Purchase Gota Water in Dili. Journal of Digitainability, Realism & Mastery (DREAM), 2(12), 463–474. https://doi.org/10.56982/dream.v2i12.189