The Moderating Effect of Big Data Analytics Capabilities on the Relationship Between Organizational Culture and Administrative Effectiveness at Higher Education Institution in Sichuan

Jiang Jie

doi:10.56982/dream.v3i01.202

Authors

Jiang Jie City University Malaysia

DOI:

https://doi.org/10.56982/dream.v3i01.202

Keywords:

organizational culture, big data analytics, higher education institutions, China

Abstract

In the rapidly evolving landscape of higher education, the role of organizational culture and administrative effectiveness has garnered significant attention. This study aims to investigate the moderating effect of big data analytics capabilities on the relationship between organizational culture and administrative effectiveness in higher education institutions in Sichuan, China. The study will employ a mixed-methods approach, combining quantitative analysis through surveys and qualitative insights through interviews. The sample will consist of faculty members, administrative staff, and management personnel from various higher education institutions across Sichuan province. The theoretical framework will draw upon literature on organizational culture, administrative effectiveness, and big data analytics capabilities. Organizational culture dimensions such as innovation, adaptability, collaboration, and leadership will be evaluated using established scales. Administrative effectiveness will be assessed based on factors such as efficiency, responsiveness, transparency, and stakeholder satisfaction. The research will explore how the organizational culture of higher education institutions in Sichuan influences administrative effectiveness. Additionally, it will investigate the role of big data analytics capabilities in moderating this relationship. Specifically, it will examine how institutions with varying levels of big data analytics capabilities leverage data-driven insights to enhance administrative practices and overall effectiveness. Findings from this study are expected to provide valuable insights for higher education institutions in Sichuan, enabling them to cultivate a conducive organizational culture and leverage big data analytics capabilities to improve administrative effectiveness. The results will also contribute to the broader literature on organizational culture, administrative effectiveness, and the role of technology in shaping organizational outcomes.

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