Examining the Moderating Role of Big Data Analytics Capabilities on the Organizational Culture-Administrative Effectiveness Nexus in Sichuan Higher Education

Jiang Jie

doi:10.56982/dream.v3i10.273

Authors

Jiang Jie City University, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.56982/dream.v3i10.273

Keywords:

big data analytics, organizational culture, administrative effectiveness, higher education

Abstract

This conceptual paper explores the moderating role of big data analytics (BDA) capabilities in the relationship between organizational culture and administrative effectiveness within higher education institutions in Sichuan, China. The study proposes a theoretical model in which BDA enhances the alignment of organizational culture with effective administration, particularly in decision-making and operational efficiency. The paper highlights the potential of BDA to transform administrative processes, while also addressing challenges such as technological integration and data privacy concerns. Future research directions include empirical studies that assess the impact of BDA on administrative effectiveness in different educational contexts, comparative studies between institutions with varying levels of BDA integration, and interdisciplinary research combining organizational culture, data analytics, and educational management. These insights contribute to a deeper understanding of how higher education institutions can leverage BDA to optimize their administrative functions.

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