Psychological Entitlement and Behavioral Outcomes: An Integrated Model in Beijing's Service Sector

Ji Yafei

doi:10.56982/dream.v3i07.252

Authors

Ji Yafei City University, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.56982/dream.v3i07.252

Keywords:

Psychological entitlement, Service sector, Beijing, Organizational behavior, Cultural moderation

Abstract

This paper explores the relationship between psychological entitlement and behavioral outcomes within Beijing's rapidly growing service sector. The study proposes an integrated model that examines how psychological entitlement—a pervasive belief in one's deservingness without corresponding effort—affects key workplace behaviors, including job performance, organizational citizenship behavior (OCB), counterproductive work behavior (CWB), and customer service quality. The model considers the influence of Beijing’s unique cultural and economic context, particularly the interplay between traditional Chinese values and modern business practices. It highlights the moderating role of cultural dimensions such as collectivism and power distance in shaping the manifestation of entitlement. The findings suggest that psychological entitlement can lead to decreased OCB, increased CWB, and lower customer service quality, posing significant challenges for management in Beijing's competitive service industry. Practical implications include strategies for mitigating the negative impacts of entitlement through leadership approaches that emphasize fairness, transparency, and inclusiveness. The paper underscores the importance of ongoing research into psychological entitlement, particularly within non-Western contexts, to enhance organizational effectiveness and employee well-being.

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